Häagen-Dazs
Took Häagen-Dazs from premium ice cream to cultural object. Rebuilt the brand from the ground up—visual identity, digital, campaign, and voice. Dropped a coast-to-coast “äah moment” takeover. Took back shelf space. Made the legacy brand feel like the new one.
The Pint Curl
Collaborated with Gentl and Hyers to define Häagen-Dazs' visual signature—one curl per pint, no gimmicks. Luxurious photography for a product that needed to look as good as it tastes.
äah-Moment TV Spot
Visuals built to show off the real stuff—strawberries, honey, coffee beans—no filler, no fakery. Each ‘äah’ was sculpted to flex Häagen-Dazs’ ingredient game and make the competition look like they’d phoned it in.
This wasn’t just a campaign.
It was a middle finger to artificial everything.
The Website
Rebuilt the website to match the brand’s new tone: sleek, premium, uncompromising. Designed to elevate the campaign—and make their obsession with quality impossible to miss.
